Boston Consulting Group
2017 – Present · New York, NY
Growth strategy and loyalty redesign for Fortune 500 retail, hospitality, and airline companies, on programs representing 50 to 70% of company revenue. $500M+ in identified impact.
Principal
2017 – Present
Started as an Associate in 2017; promoted through Consultant and Project Leader
Leads high-performance teams on growth strategy and loyalty redesigns, and does the hands-on work himself, from customer insights and transaction-level analytics to business cases, financial models, executive alignment, and launch KPIs. Also leads GenAI enablement for BCG’s New York office.
- Leads teams of 4 to 6 consultants and analysts for VP and C-suite clients, keeping 20 to 40 cross-functional stakeholders aligned; coached team members into repeat staffing and, in several cases, promotion
- Built the economic model for a $3B loyalty program redesign on 1.5B+ rows of transaction data
- Led pricing and competitor analytics that prioritized 30 value plays, then coached senior client leaders through negotiations that cut run-rate costs by $3M
- Built the company-wide financial model a $5B business used to set targets and track progress
- Delivered growth strategies across retail, beauty, travel, hospitality, and airlines
- Built an interactive calculator in two days with AI coding tools, comparing member return across six airline loyalty programs; shared directly with the airline’s CCO
- Ran a three-hour Replit hackathon where 50 colleagues built working apps, and trained senior partners on AI workflows
- Coached an associate through building a branded, clickable version of a loyalty redesign with AI coding tools; the client shared it with the company’s Chief Customer Officer in week 5 of 14
- Turned business goals into engineering-ready requirements on a large data transformation and framed the technical trade-offs so executives could decide quickly
GenAI Enablement Lead, New York office · Enterprise loyalty · Team leadership · Customer insights · Financial modeling · Pricing
